Of course, in today's times, the responsive design must not be neglected. An analysis of website statistics shows that one in four visitors access a website through mobile devices. For this reason, it was a prerequisite to make the website responsive and thus optimally reproduce the variety of information on each device, without losing clarity.
WEBSITE AND CONTENT FOR FINITEC GMBH
Target-oriented menu navigation and memorable content
Finitec is the service sector of Kling GmbH. The core business is the provision of production capacities, technologies and know-how for individual inquiries of small and medium-sized series.
The task was to create a thematically informative website with simple, targeted menu navigation. The potential customer should be guided by his idea, up to the project inquiry with appealing content and information contents. The company makes it possible to industrially process a variety of materials using the most modern technologies. This complexity should be understandable in a simple, structured design. Entertaining videos and interesting photographs should make their contribution here. Growing references, as well as extensions to the machine park, can be easily implemented by means of the CMS system "Contao".
OPTIMAL PRESENTATION OF PICTURES AND CONTENT ON ALL DEVICES
STEERING INSTEAD OF THINKING! FAST TO THE GOAL
Usability, for efficient processing
Thanks to the optimized user guidance, it is possible to offer every potential customer access to the product. No matter what stage of purchase it is. The interested party without any background information, will probably initially deal with the choice of materials. The questions arise: which materials can be processed? Are the choices or options varied enough? The solution is to be able to navigate through a categorized view. The individual images are linked to the processing options and show sample images of the corresponding raw materials.
A user experience for anyone
Afterwards, all possibilities for further processing are listed. Depending on the selected materials, different technologies are available for the production of a desired project. As with the previous page, every gallery image is logically linked. In this case, however, with the appropriate process technology.
Satisfaction through intelligent UI-design
Depending on how the customer has decided, a technology from the available machinery will be explained in more detail. In the best case, all questions are answered and one can contact directly via inquiry to a seller.
PHOTOGRAPHY AND VIDEOGRAPHY
Creation of meaningful content
The imagery of Finitec Content had very special requirements. On the one hand, only the essential events of a scenario should be presented, and on the other hand, the impression of a particularly large selection and quantity should be awakened. Black and white photographs give the design a classy look, and timelapse and slow-motion shots create movement and dynamics. Another special feature is the narrow format of the header video. Already during the shooting, in the production hall, this special format was considered. Thus, the ideal image detail is guaranteed.