Digital campaigns. Powerful images. Real experience.

Kenya Tourism Board

As part of the Kenya Tourism Board campaign, we joined a curated tour through several national parks with cameras, concepts, and content ideas in tow. The goal was to produce visual material for international online marketing that is emotional, authentic, and far-reaching. The result: social media stories, campaign videos, short clips, drone footage, and photography that capture Kenya in all its contrasts, wild, vibrant, and full of surprises.

Baboon in the dense greenery of Kenya as wildlife photography for Kenya Tourism Board, safari content and tourism marketing.
Close up of an elephant in the Kenyan wilderness as powerful wildlife photography for safari content.
Wild bird on a termite mound in Kenya as nature photography for Kenya Tourism Board and safari destination content.

The Project Goal

One journey. One country. Countless stories, captured for an international audience.
The content we created forms the foundation of a digital advertising campaign designed to reach potential travelers where they plan their next trip: online.

Safari lodge room in Kenya with balcony, wide landscape view and interior photography for luxury travel content.
Zebras in the Kenyan savanna as wildlife photography for Kenya Tourism Board, safari travel and tourism marketing.
Safari collage from Kenya with giraffe, antelope, lizard and travel moments for Kenya Tourism Board and tourism marketing.
Crocodile in the dark waters of Kenya as atmospheric wildlife photography for safari content and tourism marketing.
Wildlife collage for Kenya Tourism Board with elephants and baboon as safari content for nature travel and tourism marketing.
Elephant in the Kenyan savanna at golden sunset as emotional safari content for Kenya Tourism Board.
Safari collage from Kenya with off road vehicle, red earth and river landscape at sunset for destination content.

Seven Days of Light, Motion, and Connection

In just one week, we traveled through different regions of Kenya, from the first light over the savannah to quiet moments by the campfire. Whether at eye level with elephants or high above with a drone, the photo and video material tells stories of nature, movement, encounters, hospitality, and culture. Much of the footage was directly transformed into short videos, header clips, and snackable social content, dynamically edited, on-brand, and tailored for maximum relevance.

Content Meets Campaign

Alongside professional production, we implemented a targeted influencer strategy. Selected creators joined the journey, produced their own content on-site, and linked directly to the booking page of the tour. This parallel approach created an authentic social media presence that generated not only attention but direct demand.

Hot air balloon ride over Kenya with view of Mount Kilimanjaro as exclusive travel content for tourism marketing.
Maasai group in front of Mount Kilimanjaro as authentic destination content for Kenya Tourism Board and cultural travel.

Performance Marketing with Precision

We developed a data-driven media strategy focused on combining strong storytelling with smart distribution. The content will be published in various formats such as video, carousel, story, and display.

Social media stories for Kenya Tourism Board with safari lounge, set table and off road vehicles for destination marketing.
Social media stories for Kenya Tourism Board with safari lodge, room interior and evening mood for luxury travel content.

Are you looking for outstanding branding & content that sets you apart?

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Marc Bächtold, Managing Director

Marc Bächtold

Managing Director

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