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Paulina Herrmann
Art Director
Flair represents striking design, bright colours and a simple, puristic presentation of the products. In general this meant for us: to continue to pursue the modern, clear design idea and to create a new look in order to stand out from the competition - whilst at the same time avoiding deflecting attention from the product and maintaining its value.
Various versions were created. From fabric-covered foam blocks to a range of frame elements with individually adjustable shelves. So that each customer can make use of the manufacturer's banner, we also designed an easel for those who do not have the possibility of hanging the banner close to the display.