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Meister Singer watches are not just precise timepieces. Meister Singer is synonymous with the unique single-hand watch. The brand has developed strongly in recent years and today consists of an impressive collection of several different ranges. A new watch display was to be created just in time for the "Basel World 2016" trade fair, one that would reflect the expanded collection and display the specific ranges. A high-quality presentation, ample space for merchandise and a modular structure were the essential requirements. The colour palette of the watches was also considered during the implementation of the design and incorporated with a view to new production possibilities.