Kling GmbH is a manufacturer of high-quality packaging and brand displays for the point of sale. Its customers represent a diverse range of industries, which require an almost endless variety of products and production possibilities. The basic task for the subsequent graphic design of the new company brochure was to compress this diversity and summarise the essentials in an expressive and concise way. A powerful recognition effect for the website and the product catalogues, coupled with new, creative ideas.