Corporate design for hotels & tourism
A strong image creates recognition and trust. Corporate design makes brand identity visible. We translate brand values into visual systems that are consistent, flexible and work across all media. We don't just think in terms of logos and colours, but in terms of experiences. From your digital presence to your business cards, we create an overall image that looks professional, inspires enthusiasm and sticks in the memory.
Our services for you and your brand
LOGO DEVELOPMENT AND FIGURATIVE MARKS
Development of logos and figurative marks – scalable, versatile and recognisable
COLOUR SCHEME AND TYPOGRAPHY
Definition of colour palettes and corporate fonts tailored to the industry, target group and brand character
ICONS AND VISUAL ELEMENTS
Development of visual worlds, illustration styles and icon sets for consistent visual communication
DESIGN OF COMMUNICATION MEDIA
Business cards, business stationery, brochures, presentations, hotel folders and other applications
DIGITAL APPLICATIONS IN CORPORATE DESIGN
UI components, social media templates and web-based design elements
Customers we've already worked with on this
Your benefits at a glance
A consistent visual identity across all media High brand recognition thanks to a consistent design system Clear design guidelines for effective brand communication Professional design of the logo, colour scheme and typography Versatile applications for print, digital and promotional materials Strengthening your visual brand identity in the long term
The team at Tablo Design has expertly crafted our hotel’s brand identity, capturing the essence of Xanadu’s elegance and exclusivity. Through their sophisticated imagery and video content, they have perfectly embodied the luxurious experience we aim to offer. As a result, our direct sales have increased significantly.
Working with Tablo has been a great pleasure from day one. We greatly appreciate their exceptional flexibility, creativity and flawless execution of our projects. For us, the team is not only a reliable partner, but also a valuable addition to our HVJ family!
Tablo has been supporting us in the areas of graphics, web design and videography for many years – with a clear vision, a keen sense of our brand identity and the necessary calmness in the creative process.
What connects us is more than just the result: it is a shared understanding of quality, aesthetics and the impact of clear design. With a keen eye for detail, extensive experience and a genuine interest in our concerns, they consistently succeed in translating our ideas precisely – and giving them creative expression.
Whether it's new projects, short-term adjustments or extensive relaunches – we appreciate not only their reliability and professionalism, but also the respectful, open exchange. The collaboration is straightforward and always on equal terms.
Are you looking for outstanding branding & content that sets you apart?
Let's talk about your project.
Let’s talk about your project.
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Frequently Asked Questions About Corporate Design for Hotels
Corporate design translates a hotel’s identity into a consistent visual system. Here we answer the most important questions about logos, colour palettes, typography, imagery, applications and the results of a corporate design project.
Corporate design encompasses all visual elements of a brand’s appearance. This includes the logo and brand mark, colours, typography, imagery, icons, illustrations, as well as binding layout and design principles.
While branding defines the hotel’s strategic identity, corporate design makes that identity visible. It creates a recognisable system that works just as effectively on the website as it does across social media, print media and materials used throughout the hotel.
The hotel’s positioning forms the foundation. Based on this, and depending on the project, Tablo develops moodboards, a logo, colour and typography concepts, imagery, illustrations and initial application examples. The concepts are reviewed together and then developed into a consistent design system.
An existing corporate design can also be specifically refined or modernised. Tablo assesses which elements still fit the brand and which adjustments are required for a contemporary appearance. Especially for historic properties, valuable brand recognition and design continuity are preserved.
All design elements are developed as components of one coherent system. The logo, colours and typography form the visual foundation. Imagery, illustrations, icons and layout principles complement them, giving the brand atmosphere and a distinctive expression.
Tablo considers both aesthetic impact and practical use. The elements must work reliably across different sizes and media, from a mobile screen to a hotel brochure or signage.
Tablo defines design principles that can be applied across digital and printed formats. These may include the website, social media, menus, brochures, name badges, signage, in-room materials, packaging and merchandise. For Xanadu Luxury Villas & Retreat Zanzibar, Tablo developed a comprehensive corporate design including a new logo, colour palette, typography, bespoke illustrations and a colour-coordinated visual language. The system was subsequently applied to the website, menus, brochures, name badges, social media and packaging.
The hotel receives a design package tailored to the agreed scope of services. This may include logo files, colour specifications, fonts, imagery, icons, illustrations and templates for the website, social media, business stationery, presentations, print media and hotel collateral.
The rules are documented in concise design guidelines, brand guidelines or a detailed brand book. The agreed usage rights for the developed deliverables are transferred to the client upon completion of the project.
A basic package for smaller hotels starts at around EUR 5,000 net with Tablo. More comprehensive corporate design projects are often around EUR 15,000 net. For major rebranding projects, complex visual systems or extensive application packages, the investment can range from EUR 35,000 to EUR 40,000 net.
The exact price depends on the starting point, the number of design elements and the applications required. Tablo therefore prepares an individual quotation. On request, we can continue to support the brand over the long term with new applications, websites, campaigns or seasonal initiatives.