SHOP-IN-SHOP FOR LIGHTWEIGHT
Design and visualisation
Lightweight needed a suitable solution to present its products, such as bicycle accessories, textiles, tapes, bottles and much more, in a visually appealing and effective way. The original idea behind this project was to design shop-in-shop floor displays for the various products and at the same time satisfy the customer's corporate design.
Tablo created four different designs in a very short time. Each design has its own advantages, such as stands of different depths or floor displays, which can exhibit the products on several sides. Ultimately, the customer selected a design consisting of three elements that can be placed and decorated independently.