Refined brand experience for a grand hotel icon

Hotel Vier Jahreszeiten Hamburg

Hotel Vier Jahreszeiten is one of Europe’s most iconic grand hotels, known for its timeless elegance, culinary excellence, and exceptional service on the shores of Hamburg’s Inner Alster Lake. For this hospitality landmark, we developed a cross-media brand experience that captures the distinct character of the hotel. Web design, restaurant one-pagers, photography, video production, and premium print materials were all created to reflect the hotel’s understated luxury and enduring presence.

Brand identity and imagery in harmony

Working within an existing brand universe takes precision. We apply HVJ’s brand guidelines with great care, from color and typography to layout and tone of voice. Every detail is crafted to feel consistent and unmistakably on-brand. The imagery follows the same clarity, remaining authentic, composed, and calm.

Color palette for Hotel Vier Jahreszeiten Hamburg with logo, brand values and fine texture for corporate design and hotel branding.

Printed brand moments with character

The design of the printed materials reflects the brand philosophy of Hotel Vier Jahreszeiten: elegance, tradition, and precision. Every detail, from paper choice to typography, was thoughtfully aligned with the brand experience to make the hotel’s values tangible in the physical world.

Print design for the Green Partnership at Hotel Vier Jahreszeiten Hamburg with information cards and corporate design for sustainable hotel communication.
Form design for Hotel Vier Jahreszeiten Hamburg with order form and cleaning form in corporate design for hotel communication.
Print design for concierge services at Hotel Vier Jahreszeiten Hamburg with information cards, QR code and corporate design for hotel communication.
Information cards for Hotel Vier Jahreszeiten Hamburg with historical content and corporate design for hotel communication.
Postcard design for Hotel Vier Jahreszeiten Hamburg with historic motifs, crest and corporate design for hotel branding.

Translating interior into experience

To make the unique suites of Hotel Vier Jahreszeiten more tangible, we created custom floor plans and room illustrations. They offer a clear sense of layout, reflect the hotel’s elegance, and are featured across various media, including the suite brochure.

Before and after comparison of a floor plan at Hotel Vier Jahreszeiten Hamburg with modernized visualization for hotel web design.
Suite floor plan at Hotel Vier Jahreszeiten Hamburg with bathroom, living area and interior images as part of hotel web design and digital room presentation.
Suite floor plan for Hotel Vier Jahreszeiten Hamburg with living area, bedroom and bathroom as part of hotel web design and digital room presentation.
Suite Collection brochure for Hotel Vier Jahreszeiten Hamburg with interior photos, suite floor plan and print design for hotel branding.

Tradition with typography

We designed a series of refined print pieces for Hotel Vier Jahreszeiten, from brochures to brand-driven advertisements. Each element reflects the hotel’s visual identity: classic typography, a subtle color palette, and the signature justified layout. The result is printed communication with character and timeless elegance.

Adverts for the Hotel Vier Jahreszeiten in a staggered presentation
Advertisement for the Hotel Vier Jahreszeiten in a magazine as a mockup
Open spa brochure for Hotel Vier Jahreszeiten Hamburg featuring price information and atmospheric wellness photography
Elegantly designed festive brochure for Hotel Vier Jahreszeiten Hamburg with Christmas imagery and an illustrated cover for the 2024 season

Sales presentation full of emotion & style

Exclusive hotels need presentations that are convincing - for tour operators, MICE partners, investors or in direct guest communication. As a specialised agency for the luxury hotel industry, we develop tailor-made sales presentations that combine brand identity and sales strength.

Mockup with examples from the Global Sales presentation

A brand to take home

For products available at the hotel, such as refined bottled juices, we designed labels that align seamlessly with the hotel’s visual identity.

Juice bottles for Hotel Vier Jahreszeiten Hamburg with Holsteiner Cox, plum and cherry labels as packaging design for hotel branding.
Plum juice bottle for Hotel Vier Jahreszeiten Hamburg with dark label, fruit illustration and packaging design for hotel branding.
Cherry juice bottle for Hotel Vier Jahreszeiten Hamburg with refined label, fruit illustration and packaging design for hotel branding.
Holsteiner Cox juice bottle for Hotel Vier Jahreszeiten Hamburg with black label, apple illustration and packaging design.
Bouquet with Vier Jahreszeiten Floristry seal and light wrapping as premium packaging design for luxury hospitality.
Round seal for Vier Jahreszeiten Floristry with gold embossing and crest as a corporate design element for hotel branding.
Round hotel seal for Hotel Vier Jahreszeiten Hamburg on paper as a corporate design element for hotel branding and print communication.

Digital elegance with heritage

The website for Hotel Vier Jahreszeiten was created through a design process that translates the classical identity of this luxury hotel into a calm, contemporary digital language. Layout, typography, and structure reflect the brand’s values and carry them forward online. The result is a bridge between historic hospitality and modern user expectations: clear, refined, and thoughtfully executed.

Website mockup for Hotel Vier Jahreszeiten with restaurant pages, food photography and reservation area showcasing hotel web design and UX design.

Elegance in every season

Each season is accompanied by dedicated campaign pages and atmospheric video content. Consistent in style and detail, these landing pages bring seasonal highlights to life while staying true to the hotel’s visual identity.

Website mockup for Hotel Vier Jahreszeiten Hamburg with Christmas and New Year pages, laptop view and seasonal hotel web design.

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Franziska Büttner, Art Director

Franziska Büttner

Art Director

Let’s talk about your project.

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